Communication always matters
The best leaders are passionate authentic communicators and relentless in their pursuit of self-improvement.
Communication matters. Tone, language and body language cannot be trivialised and can often influence perception. It is even more critical for leaders to display both passion and authenticity in their communications. The collective impact of this cannot be over estimated, as recent US presidential debates have illustrated.
Even really strong communicators should take a lifelong approach to learning and self-improvement.